Moment Pro Camera II is live
There is a lot I want to say about this product and project. It has been an opportunity of a life time that pulled on all my experience from the past 20 years. Being able to weave in all my creative passions and experience into one new pro tool built for pro photographers and filmmakers has been nothing short of a challenge but rewarding.
We had set the app to a Pre-Order for 2 months - we had captured 25k pre-orders by the time of release - and our reach happend to 10x that of any competitor via excitement around our Natural Processing. The app has already topped the charts and is number #1 paid camera app right now. We released it today!
So... I'm busy right now staying connected with the community in X, Instagram, Discord, Reddit, and pushing the app closer to the fully realized dream. But I'll follow up here with better imagery when the dust has settled - until then here are some quotes and some blurbs about the product.
Thanks!
Quotes
“The new Moment Pro Camera is honestly the best camera app I’ve used.”
“Excellent UI — really impressive work making a complicated tool intuitive without watering down its depth.”
“I love the UI and the ability to have full control over my camera.”
“What Moment absolutely nailed is the one-handed control.”
"It's all a joy. Beautiful, functional UX and great photo results with natural processing!"
Building the foundation for a new kind of pro camera
I’d been waiting for this shot for years. When the chance came, I couldn’t miss.
The old app had history, but it was stuck. The UI felt clunky, the codebase creaked, and we hadn’t made money on it for years. A one-time purchase that couldn’t keep up. Still, people loved what it stood for - a camera that gave them control.
So the mission became clear: rebuild the pro camera from the ground up. Keep what mattered. Redefine everything else.
What Is Pro?
That question followed me everywhere.
Into my walks. Into my sleep.
Pro isn’t about knobs or jargon. It’s about trust. When you pick up a pro tool, you know it won’t fight you. The controls are right where you expect. Every decision feels intentional.
We looked beyond camera apps - to synths, controllers, and physical cameras. Tools made to perform under pressure. Their tactility brings confidence. Their restraint keeps you sharp.
We brought that same logic into software.
Every interaction, every gesture, in its right place.
Designing the New Experience
We started with data. Competitor breakdowns. Pain points. User goals. What worked and what didn’t.
From there, we mapped zones in FigJam. Pro workflows live and die on speed, so we shaped the app around reach and rhythm - where your thumb rests, what you need at a glance, what happens next.
Wireframes became prototypes. Prototypes became the UI system. The design needed to feel mechanical yet alive, restrained yet expressive.
The Action Plate
At the core sits the Action Plate, a dedicated control surface inspired by real camera LCDs. Dependable. Familiar. Quick to learn, hard to forget.
It’s not just a UI element. It’s a philosophy: clarity first, then control.
It's controversial but those that love it, LOVE IT.
“Feels like a real tool again.”
“The layout just clicks.”
Customization became part of the story too. Skins and Looks let creators make the app their own and give us a way to grow the business without turning it into a subscription. You buy your camera once. You upgrade it through what inspires you.
The Foundation
Version 1.0 is the start. From more pro features, delightful ui, creative new workflows, and an in-camera store for Looks and Skins, we have so much more to offer.
We want Pro Camera II to feel like a living instrument. Something that evolves, improves, and grows alongside the people who use it.